Obama opens bid for new term, no longer outsider

'WASHINGTON – No longer the fresh voice of change, President Barack Obama embarked on a bid for re-election Monday by asking a divided, anxious electorate to let him finish the job he won in 2008. He's getting an early start against a Republican field that's still undefined, but he's saddled with an ailing economy that still isn't working for millions of voters
Obama began with an effort to recapture his outsider's touch of 2008, bypassing a public statement from the White House in favor of an email sent to millions of supporters.
He offered a kickoff video in which official Washington is ignored and even Obama himself only makes a fleeting appearance. What the campaign wanted voters to see instead were people like them speaking of real-life concerns and their faith in Obama, against wholesome backdrops in every clip: a church, a farm, a family in a kitchen, an American flag.....'

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Feller, Ben. "Obama Opens Bid for New Term, No Longer Outsider - Yahoo! News." The Top News Headlines on Current Events from Yahoo! News. 4 Apr. 2011. Web. 05 Apr. 2011. <http://news.yahoo.com/s/ap/20110404/ap_on_el_ge/us_obama2012>.